Had the opportunity to talk to the six judges for the HK4As Awards. It would've been nicer had I had the time to prepare for the valuable encounters to make actual interviews out of them instead of looking like a complete dumbass in front of these amazing creative masterminds with my brainless questions. If only I were crazy enough to stay at this new job of mine, I reckon I'd eventually get to meet some of them again.
I only hope that during their stay in Hong Kong none of them had seen the colossal wall ad for Elements in the MTR Hong Kong station. While "Why be dull?" makes sense as a theme for the new mall's marketing campaign, the ad itself is the dullest and absolutely the fugliest I've seen in Hong Kong in a long, long time.
Monday, November 5, 2007
Embarrassing Execution
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1 comment:
You are so right on this. For a place that's supposed to be trendy and fashionable, the ads look like they were designed by the blind. Then again, gaudy and tasteless might be perfectly suited for the target audience.
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